John Anthony Jewelers
Diamond Guide
Many jewelers confuse the consumer by advertising themselves as "wholesalers" or having never-ending sales that offer "70% to 80%" off. Don't be fooled. If it seems too good to be true, it is. John Anthony Jewelers has one goal: to provide accurately graded diamonds and fine jewelry at competitive prices to well-informed buyers. To help you become a well-informed buyer, we have provided this Diamond Guide.
Buying fine jewelry is as much an emotional decision, as it is a financial one. That's why the staff at John Anthony Jewelers wants you to know exactly what you're purchasing. You should be advised of all the variables that determine the value of the item you wish to purchase. John Anthony Jewelers sells only Platinum, 14K and 18K gold made into the finest jewelry with the highest quality precious gems. We appreciate the opportunity to help you with this important acquisition.
There are several crucial considerations to keep in mind before you buy a piece of fine jewelry or a diamond. Diamonds vary greatly in quality, so does the way jewelry is made. John Anthony Jr., GIA Graduate Gemologist and Appraiser, and the John Anthony Jewelers staff will be happy to provide you with the information you need to make the right choice.
At John Anthony Jewelers, we think buying a diamond or a piece of fine jewelry should be an enjoyable and informative experience. That's why we avoid the confusing jargon that so many other jewelers tend to use. We want you to know and appreciate exactly what you're getting for your money.
